Proud London

Our story

Our Journey: A Brand Born in Unprecedented Times

The story of Proud London begins in the most unexpected of circumstances: during the global COVID-19 pandemic in 2020. As the world faced lockdowns and uncertainty, a new wave of creativity emerged. It was during this challenging time that we launched our brand, driven by a desire to spread joy and connection through beautiful, meaningful art.

Starting small, we dedicated ourselves to creating a unique line of luxury greetings cards and framed prints. These were not just any ordinary cards or prints—they were carefully crafted pieces of art, designed to uplift spirits and bring a smile to people's faces. Our designs stood out for their luxury fashion illustrations—chic depictions of high-maintenance women, each accompanied by humorous and relatable captions. These pieces quickly resonated with customers who appreciated both the elegance of the art and the playful wit of the captions, capturing the spirit of modern, stylish living.

Every piece was designed with meticulous attention to detail, drawing inspiration from London’s rich cultural tapestry, the vibrancy of its streets, and the stylish, high-fashion spirit that defines the city. What started as a modest collection soon blossomed into a range that would come to define Proud London.

Expanding Our Range: From Greetings Cards to Fashion Accessories

As Proud London began to grow, so did our aspirations. Listening closely to our customers' feedback, we knew there was an opportunity to expand our product range beyond greetings cards and framed prints. Thus, we ventured into new territories, adding a variety of products that would allow us to bring our unique style to different aspects of everyday life.

We introduced a range of iPhone cases that quickly became a customer favorite. These weren't just protective covers; they were fashion statements. Our cases featured bold fashion illustrations of high-maintenance women with a modern twist—each design infused with humor and a sense of fun. The whimsical captions paired with these stylish illustrations added a unique flair, making them more than just accessories but conversation starters.

Next came our line of bespoke notebooks. These weren't just for jotting down notes—they were designed to inspire creativity and imagination. With covers featuring our signature designs—luxury fashion illustrations with witty captions—these notebooks became more than just stationery; they became a canvas for personal expression and a must-have for anyone looking to make a statement with their accessories.

The expansion of our product line was guided by the same principles that had been with us from the start: a commitment to quality, craftsmanship, and a love for art that tells a story. Every new product we introduced was carefully curated to ensure it met the high standards our customers had come to expect from Proud London.

"Shopping Is My Cardio" iPhone Case

£25.00 GBP

"Working From Home" Hardcover Notebook

£14.00 GBP

Building a Network: Collaborations with Iconic Brands and Boutiques

Our journey from a small start-up to a recognised brand has been marked by incredible partnerships and collaborations. As we grew, our products caught the attention of some of the most prestigious names in retail. We are incredibly proud to have worked with iconic brands such as Harrods and Fenwick. These collaborations were a significant milestone for us, showcasing our ability to stand alongside some of the biggest names in luxury retail.

Harrods, a name synonymous with luxury and quality, was a perfect match for our brand ethos. Our collaboration with Harrods allowed us to reach a wider audience, introducing our unique luxury greetings cards, fashion illustrations, and London-themed designs to a global clientele. Similarly, our partnership with Fenwick, known for its curated selection of premium products, further cemented our reputation for quality and design excellence.

Beyond these iconic partnerships, we have also established relationships with numerous independent boutiques across the United Kingdom, Europe, and the USA. These boutiques, known for their curated collections and discerning customer base, have been instrumental in bringing Proud London to new markets. We cherish these relationships, not just for the business they bring, but for the community they represent - a network of passionate, creative individuals who share our love for unique, high-quality products.

Increasing Brand Awareness: Our Presence at Trade Shows

To further expand our reach and increase brand awareness, Proud London has actively participated in numerous trade shows over the years. One of our most significant annual events is the Spirit of Christmas Fair held at Kensington Olympia in London. This prestigious event attracts over 50,000 visitors each year, offering us a fantastic platform to showcase our latest collections and connect directly with customers, retailers, and other industry professionals.

Attending the Spirit of Christmas Fair has been a key part of our strategy to engage with a wider audience. It allows us to present our products in a vibrant, festive setting, where customers can experience the quality and uniqueness of our designs first-hand. The fair has become a crucial event in our calendar, not just for sales, but also for building relationships and gaining valuable insights into what our customers love most about Proud London.

Quality and Craftsmanship: Our Commitment to Excellence

At Proud London, quality is at the core of everything we do. From the selection of materials to the final product, we take great pride in our craftsmanship. Our luxury greetings cards are printed on high-quality, sustainable paper, ensuring a beautiful finish that feels as good as it looks. Our framed prints are carefully crafted using premium materials, guaranteeing durability and a timeless aesthetic.

We believe that luxury is in the details, which is why every product we create is a labor of love. Our team of designers works tirelessly to create pieces that are not only beautiful but also meaningful. Whether it's a phone case adorned with a vibrant illustration or a notebook with a chic fashion design, each item is made with the utmost care and attention to detail.

Example product title

£19.99 GBP

"Economy" iPhone Case

£25.00 GBP

"Glamourpuss" Hardcover Notebook

£14.00 GBP

Sustainability: A Responsibility We Take Seriously

In today’s world, sustainability is more important than ever, and at Proud London, we take this responsibility seriously. We are committed to ensuring that our products are not only beautiful but also sustainable. We source our materials from suppliers who share our commitment to quality and environmental stewardship. From using sustainably sourced paper in our greetings cards to selecting eco-friendly packaging, we strive to minimise our impact on the environment.

Our dedication to sustainability goes beyond our products; it is an integral part of our business philosophy. We believe in creating products that are not only luxurious and stylish but also kind to the planet. As we continue to grow, we are committed to finding new ways to reduce our environmental footprint and promote sustainable practices within our industry.

"My Champagne Is Vintage" A6 Greetings Card

£4.00 GBP

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£19.99 GBP

Example product title

£19.99 GBP

Looking to the Future: What’s Next for Proud London?

As we look to the future, our vision for Proud London remains clear: to continue creating unique, high-quality products that bring joy and inspiration to our customers. We are constantly exploring new ideas and looking for innovative ways to expand our product line. Whether it's new collections inspired by the changing seasons, or collaborations with emerging artists, we are excited about the possibilities that lie ahead.

We are also committed to deepening our relationships with our customers and partners. Our journey so far has been incredible, but we know there is so much more to come. We are dedicated to maintaining the high standards that have earned us the trust of some of the biggest names in retail, while also staying true to our roots as a small, passionate team of creatives.

"Far Too Glam To Give A Damn" A6 Greetings Card

£4.00 GBP

Example product title

£19.99 GBP

"Can't Control My Hair" A6 Greetings Card

£4.00 GBP

Join Us on Our Journey

Thank you for taking the time to learn about Proud London. We are incredibly grateful to everyone who has been a part of our journey so far. Whether you are a new customer discovering us for the first time or a long-time supporter, we want you to know that you are at the heart of everything we do.

Explore our collections today and bring a piece of Proud London into your home. Discover the perfect luxury greetings cards, framed prints, iPhone cases, and notebooks that speak to your style and passion. Join us as we continue to celebrate creativity, quality, and the spirit of London in every product we offer.

We invite you to be a part of our story as we continue to grow, evolve, and create. Together, let’s celebrate the beauty of art, the joy of giving, and the spirit of London.

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